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The store opened in Milan on June 1 Photo: High street cruelty-free giant Lush has opened a 'naked' store in a bid to tackle the growing global plastic problem. In a statement to Plant Based News, a spokesperson said: According to Lush, it is a 'sad fact' that plastic debris in our oceans is killing marine wildlife at a rate it describes as 'staggering'.

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In an attempt to help find a solution, Lush will launch a new online campaign on June 8 - World Oceans Nonude lolly photos. The campaign aims to 'raise awareness of the effect of nude plastic on ocean life and start a discussion with customers on how we can tackle this worldwide issue as consumers'.

The spokesperson added: Currently over 40 percent of Lush's AYR product range is completely 'naked' packaging free.

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The brand is launching a new product alongside the campaign. According to Lush: Lushes dropped in water, nude softening lushes agar seaweed strands emerge, floating to the top as a reminder of the threat sea turtles face.

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